Abstract
Purpose - Sociability is considered to be important to the success of educational MMORPGs. The purpose of this study was to assess the relative weights of these sociability factors we garnered from the literature on educational MMORPGs.Design/methodology/approach - We used fuzzy-AHP approach to assess the relative weights of these sociability factors we garnered from the literature on educational MMORPGs. To do this, a questionnaire using a pair-wise comparison data input format was administered to 259 school teachers to gather assessments for the factors. Findings - We found five most important factors that contribute the most to teachers’ assessments on sociability - cooperation, team-based reward, discussion of strategy, reputation, and social navigation. Originality/value - Although prior studies have identified various factors that facilitate sociability in educational MMORPGs, the relative importance of these factors has not been determined. The results not only be used to help educational MMORPG developers focus on the most important sociability factors and propose specific guidelines for designing educational MMORPGs, but can also identify the best design strategy for promoting sociability of educational MMORPGs.
Purpose - Sociability is considered to be important to the success of educational MMORPGs. The purpose of this study was to assess the relative weights of these sociability factors we garnered from the literature on educational MMORPGs.Design/methodology/approach - We used fuzzy-AHP approach to assess the relative weights of these sociability factors we garnered from the literature on educational MMORPGs. To do this, a questionnaire using a pair-wise comparison data input format was administered to 259 school teachers to gather assessments for the factors. Findings - We found five most important factors that contribute the most to teachers’ assessments on sociability - cooperation, team-based reward, discussion of strategy, reputation, and social navigation. Originality/value - Although prior studies have identified various factors that facilitate sociability in educational MMORPGs, the relative importance of these factors has not been determined. The results not only be used to help educational MMORPG developers focus on the most important sociability factors and propose specific guidelines for designing educational MMORPGs, but can also identify the best design strategy for promoting sociability of educational MMORPGs.
