The influence of the components of storytelling blogs on readers’ travel...
AbstractPurpose– The purpose of this study was to determine how storytelling blogs affect readers’ intention to adopt travel products. Design/methodology/approach– The present study proposes a...
View ArticleWhy people share knowledge in virtual communities?: The use of Yahoo! Kimo...
AbstractPurpose– The purpose of this paper is to answer the question: why Google Answers and Yahoo! Kimo Knowledge+, both virtual communities built on users asking and answering questions with...
View ArticleConsumer reviews: reviewer avatar facial expression and review valence
AbstractPurpose– The purpose of this paper is to explore how the facial expression of the reviewer's avatar interacts with the valence of the consumer review to influence consumer purchase decisions....
View ArticleMeasuring the sociocultural appeal of SNS games in Taiwan
AbstractPurpose - This study explores the sociocultural appeal of SNS game content from the point of view of the human emotions aroused by the interaction between the players and the games....
View ArticleExamining the Mediating Effect of Positive Moods on Trust Repair in E-Commerce
AbstractPurpose - The purpose of this research is to investigate the impact of causal attributions (locus, stability, and controllability attributes) on trust violations and the coping strategies...
View ArticleThe role of online informediaries for consumers: a dual perspective about...
AbstractPurpose - The purpose of this study is to find the role of online informediaries on the perspective of price comparison and information aggregator. Specifically, we want to explain how the...
View ArticleThe determinants of consumer behavior towards email advertisement
AbstractPurpose - The aim of this study was to develop a theoretical model of email advertising effectiveness and to investigate differences between permission-based email and spamming. By examining...
View ArticleFactors Influencing Sociability in Educational MMORPGs – A Fuzzy AHP Approach
AbstractPurpose - Sociability is considered to be important to the success of educational MMORPGs. The purpose of this study was to assess the relative weights of these sociability factors we garnered...
View ArticleAcceptance of Enterprise Blog for Service Industry
AbstractPurpose - The rapid growth of blogs over the Internet has gradually attracted the attention of enterprises that want to engage in business and develop their online communication channels for...
View ArticleANTECEDENT OF PURCHASE INTENTION: ONLINE SELLER REPUTATION, PRODUCT CATEGORY...
AbstractPurpose - This paper aims to examine the antecedent of purchase intention: online seller reputation, product category and surcharge.Design/methodology/approach - This paper uses five...
View ArticleOnline Brand Community Response to Negative Brand Events: The Role of Group eWOM
AbstractPurpose - Brand communities now play a significant role in building brand loyalty. Past researches focus on how brand community facilitates brand loyalty under normal market situations. Yet,...
View ArticleFACTORS INFLUENCING CONSUMERS’ PERCEPTION OF ELECTRONIC PAYMENT: MALAYSIA’S...
AbstractPurpose - The acceptance of electronic payment (e-payment) systems warrants research for companies to better understand the preferences of consumers. This paper aims to determine the factors...
View ArticleThe effects of knowledge management capabilities and partnership attributes...
AbstractPurpose - This study develops a research model to examine the antecedents of three stages of electronic business (e-business) diffusion (including e-business initiation, implementation and...
View ArticleNarrative Online Advertising: Identification and its Effects on Attitude...
AbstractPurpose - Drawing on extant literature on narrative persuasion, online advertising, and transportation theory, this research studies Internet-based online narrative advertising and investigates...
View ArticleLove Internet, Love Online Content Predicting Internet Affinity with...
AbstractPurpose - This study examines how information and social gratifications sought by Internet users affects their affinity for the Internet or for particular types of online...
View ArticleAntecedent of purchase intention: online seller reputation, product category...
AbstractPurpose– This paper aims to examine the antecedent of purchase intention: online seller reputation, product category and surcharge. Design/methodology/approach– This paper uses five...
View ArticleOnline brand community response to negative brand events: the role of group eWOM
AbstractPurpose– Brand communities now play a significant role in building brand loyalty. Past researches focus on how brand community facilitates brand loyalty under normal market situations. Yet,...
View ArticleFactors affecting consumers’ perception of electronic payment: an empirical...
AbstractPurpose– In view of the promising growth of e-payment in Malaysia, this study aims to discover the factors influencing perception towards electronic payment (e-payment) from the Malaysian...
View ArticleThe effects of knowledge management capabilities and partnership attributes...
AbstractPurpose– This study aims to develop a research model to examine the antecedents of three stages of electronic business (e-business) diffusion (including e-business initiation, implementation...
View ArticleNarrative online advertising: identification and its effects on attitude...
AbstractPurpose– Drawing on extant literature on narrative persuasion, online advertising, and transportation theory, this research aims to study Internet-based online narrative advertising and...
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